Sami El Sibaey presented the tremendous potential for behavioural insights. Often low cost and low tech and high impact.
More resources for Behavioural Insights:
- A white paper on the application of behavioural science by municipalities in the US – Behavioural Insights for Cities
- A great introduction into behavioural science applied to policy – EAST: Four simple ways to apply behavioural insights
Websites of other Behavioural Insights groups around the world